on business | What Are You Going To Talk About In Your Podcast?

What Are You Going To Talk About In Your Podcast?

By Jon Allo


A podcast connects with your audience more than text. People who take the time to listen to your podcast are much more involved emotionally when they hear your voice, rather than reading that exact same information in a blog post.

When you hear someone saying things you agree with, or talking about how they have encountered the same problems you have, you begin to like and trust that person.

But when creating a podcast, the most difficult thing for most people is coming up with good podcast content on a regular basis. You may have a great voice, lots of followers and listeners and loads of confidence, but without the content to go along with it, your podcasts will fail.

Here are 6 ideas for coming up with things to talk about in your podcast.

1. Personalize It

Speak about a personal story or experience. If you're creating a video podcast, do something adventurous such as a bungee jump or skydive and record the entire experience.

2. Current Affairs

Go through the news and generate podcast content about subjects that are applicable to you and your audience. Give your own thoughts and opinions on these subjects. Keep in mind that a podcast is similar to having your own radio show, but to a specific target audience who are interested in what you have to say.

3. Conduct Interviews

Reach out to the people who have related podcast content to you. You can both work together marketing each other's podcast. You can interview them for your podcast and they can interview you for theirs. That way, you both get direct exposure to new audiences.

4. How-To Guides

Create some useful how-to guides on topics and tasks which people usually find challenging or difficult. You can also produce useful checklists or cheatsheets that can go along with the podcast. These can be uploaded into the podcast notes and emailed to people who request them. It's also an excellent way to develop your email list!

5. Daily Life

Did something funny or unusual happen to you recently that you can speak about? Can you connect something that happened back to the niche of your podcast?

6. Check With Your Audience

As your audience grows, don't be scared to ask them what they would like you to talk about in your future podcast episodes. This gives you issues that are relevant to your audience, can help you come up with new ideas. It also demonstrates to your audience that you really care what they think and feel and that you're there to help them.

A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts