What Are The Ways To Improving Fundraising? An Insight
By Stephen Hendy
Donor management is never easy no matter how easy it may seem; there is always some information that you will need to get and some that you will need to impart in order to learn some of the best ways of it.
In the many things about donor management the one that counts to be the most important of all is improving fundraising and getting into the skills of it all for the best results. Here in this article are the ways you need to follow and imbibe to improve the fundraising program for your nonprofit or church.
- Be Transparent with Your Donors - Though this might seem like an obvious point, it is usually the one that is most ignored, and the most important of all. What is important about transparency is your donors being able to trust you with all - from your plans to our ideas and ideologies. Also, this is an important point to note because only when they trust you will they be able to steward their money well and you must be able to show them you are doing so. By 'transparent' we mean both financial and program transparency.
Financial Transparency: You might not be considering financial transparency to be an important point but this should definitely be on your list of important things. It is considered important to release a note time to time which would show how you are allocating your funds, but your donors are not going to sit and read through that long document. Make sure you give your donors an easy way to digest how you are investing their money. Create a graph, chart, infographic etc. And if it looks like you spent more in say, fundraising, than expected, explain why. Your donors love your mission and giving them a peek behind the curtain creates a sense of belonging and teamwork.Program Transparency: Program transparency is all about the IMPACT. If you can show your donors the impact their money has made in changing the lives of those you're serving or where the money has impacted, you can be sure you've done your thing right. Create annual reports showing the graphs of how far you've come with the support, meanwhile mentioning exactly where you want more changes and where you're striving to achieve more.
- Optimize our Donor Experience - Your donors shouldn't be there for just one years or only a period of time, and that is possible only if you manage to optimize the donor experience convincing them that there are things that'll help you stay in contact for more than one donation period. Try personalization (which definitely does no longer mean just hey and the first name); it is always recommended to stay in touch with the donors through emails, letters and phone calls. You can segment based on last gift amount, last gift date, a specific campaign - anything. And then create fundraising messaging around each category.
- Audit Your Systems - Thought this is not important? Wrong!!! One of the most important points to be considered to improve fundraising is to audit your system - audit on your end - use the right set of tool and the right techniques. Keep the audit impartial and keep it clear - this will help you understand how far you've come with your fundraising program and exactly how far you will be able to go with it.
Fundraising for churches, charities and non profits is the thing that does the most benefit and an increase in the finds over a stipulated period of time is exactly what they're striving for. It is therefore recommended that you use these set of tips mentioned above and create a draft accordingly of you new ideas and plans for an increase in the funds.