By Juhi Sharma
Let’s find out what are the main reasons giving on social media works and how you can use them to your advantage.
Reinventing social image
People who are actively involved in social media have reinvented the notion of social media. Now you can re-create your whole life and persona on Facebook. Supporting a cause is one of the noble acts and people on social media want others to see them getting involved with charities. Especially using Facebook to host/promote your own fundraiser is seen both as positive and trendy.
If you have your audience engaged in social media your promotion will translate at light speed and spread across the internet. People will want to be seen promoting you they want to be part of your story. And they want their family and friends to know about it.
Setting up Example
One of the reasons why Facebook is the best platform to initiate your campaign is that they themselves actively get involved in fundraising and supporting various causes. Facebook has been responsible for paving the path of social fundraising. They promote and host their own fundraising also to make it the most desired environment for fundraising.
A Recent study by Artez Interactive found out that peer-to-peer campaigns which depend heavily on people’s interaction were able to generate quite a huge amount of donation support from Facebook itself.
It is best to understand the advantages of marketing that Facebook can provide. It is cost-effective and impactful at the same time. Research on how other organizations of utilized the social platform to get the best out of it.
Increasing acceptability of online transactions
With secure online transactions provided online people are finding it both comfortable and appealing to donate online. Not only does it provide ease of accessibility but also much less paperwork for the charities. As online commerce is increasing non-profits are gaining a better chance of getting people to donate. From marketing to collecting donation, all can be managed online.
How to use Facebook for your non-profit:
With the realization of the power of peer-to-peer marketing, lots of non-profits understand why Facebook is a great platform for such kind of promotion. Try utilizing Facebook advertising by spending a little amount to boost your post.
You can create a custom audience list on Facebook for your campaign. So try excluding email list of your current supporters and then go ahead and invert it and exclude everyone on that list. Also what you can do is upload your email list and use Facebook’s lookalike audience targeting to create a lookalike audience from it.
·Optimization for other devices
With an already optimized interface for mobile devices and people accessing Facebook many times a day on their phone you need your content
Post as often as you can on Facebook to increase your visibility. Timing is the key as there are lots of other contents you will have to compete against. To maximize your reach try putting up more versions of your call-to-action.
Fundraising on Facebook has become increasingly popular. The best strategy to utilize the platform best is to have a comprehensive approach where your call-to-action encourages people to share your cause and generate email sign-ups. With evolving social behavior Facebook has a lot to offer in future too.