on business | How to create a business plan for your business blog?

How to create a business plan for your business blog?

Do you have a business blog? Are you ready to publish articles on your business blogs, but don't know where to start? Before starting your blog, we recommend having a business plan for it.


Why create a business plan for your business blogs?

People who "improvise" when they have a blog are destined to fail. If you are going to put resources on your blog, as much as time as money, you should look for it to be the best in your industry. This means that you must do research, build a solid foundation, and write constantly. For your blog to be successful it can take a long time, so enjoy it and keep working on it.


How to create your business plan for your business blogs?

1. Get inspired by other business blogs

Before starting with your business blog, we recommend you review the competition, to find a successful model, which will work as a basis for yours. Check out what your favorite blogs do, what you don't like. This way, you will find the best way to display your content.


We recommend analyzing 3 to 5 business blogs in your industry. Write what you like and what you don't like about each one of them. Be precise in your observations and highlight the following: the things you could improve on your business blog.


2. Create the mission of your blog

Define the mission of your content strategy, which includes your blog. To help you define, answer these three questions about your business and blog:

  • Who is your ideal audience?
  • What do we want to communicate to this audience? For example advice, success stories, ideas, solutions to problems, etc.
  • What will your audience gain? For example, how your client will earn by reading its content.

Find a way to help your audience, so that these people can return to your website or generate business for your company.


3. Unify your marketing objectives with your business blog

What are your marketing goals? What are your business blog goals? Did you know that your business blog can replace some marketing activities?


In many cases, adding a new element to your marketing plan is very complicated - in this case, a business blog - having a business blog can help you in different aspects. For example, use the content of your blog to feed the information on your social networks. You can send the content to potential customers to continue with your marketing channel.


4. Select the categories of your business blog

By this time, you should already be sure why a business blog is important, what your readers will earn and what you will do for your business.


Now, select 7-10 categories to be able to generate relevant content in your business. Always keep in mind the mission of your business. Remember, you want to generate content that solves the most common problems of your potential customers.


Your blog should be treated as a publication in your industry. You should find some sections that your audience wants to read. Try writing for a certain time, give your business blog for at least 9 months. And analyze your results.


5. Generate an editorial calendar

When you determine how often you will publish your content, return to your first sheet and see how often you publish information about your competence and check if this can be manageable by you. There is no ideal frequency, each company must have its own editorial calendar.

How to write an article for your business blog?

  • Brainstorm: Based on the topics of your editorial calendar, search for relevant topics and generate the first headings.
  • Generate an outline: Write on paper all the ideas you have on the subject so you don't forget it.
  •  Look for information on the web: research the topic on the web, generate a list of information, photographs and other things relevant to your content.
  • Write the first draft of your article: Include photos, promotional text and first messages to promote your article on social networks.
  • First edition: Review your grammar mistakes and easy to read article.
  • Upload your content to your business blog: Include the keywords in your images in the "alt" section, optimize your content for search engines, schedule your publication.
  • Promote your content on social networks: Notify everyone about your new article. Generate an "Engagement" report and respond to any comments or people sharing their communications.

It is recommended that you have an editorial calendar of 3 to 6 months. If you are starting, you can have this calendar based on 4 weeks.


6. Monitor and review your results

The only way to know if your blog is working is that you are meeting your marketing objectives of your business.

Below we share some of the most important mediations:

  • If your goal is to demonstrate your experience and leadership you should receive requests to give conferences or seminars.
  • If your goal is to build trust, you should have an increase in subscribers.
  • If your goal is to generate sales opportunities, you must generate new sales.
  • If your goal is to generate a brand, you should see more comments on your blog or in the profile of your social networks.

It will be very difficult to be able to directly attribute the publication of a specific article, but there are ways to quantify these results using “Google Analytics”, reviewing data such as visitors, comments, people sharing their information, etc. As part of your business blog plan, consider time and use the right tools to measure and analyze these results.