on business | How To Create a Podcast For Your Business

How To Create a Podcast For Your Business

By Jon Allo


Recording a podcast will connect you in a new way with your audience. They'll really get to know you and start to look forward to your shows. It's an effective way to create content in a new way that will get interest from your current audience and new members alike as you add value to their lives.

Come Up with a Theme and Main Purpose


When you decide to start a podcast, you want to come up with a theme for your podcast plus understand what the main purpose is for your podcast. Try to write down as many show ideas as possible.

Get the Right Equipment


You don't have to buy the top of the line equipment, but you do want to ensure that you sound good. You'll need a good quality microphone, your computer (a laptop or PC is fine), and some editing software like Audacity that will allow you to perfect your show. Plus, you'll need to be able to ensure that your show is encoded properly in the right format. Finally, you'll need a place to host your podcast like Amazon S3 servers, or you can use a service like BlogTalkRadio.com.

Plan Out Your Shows


You'll want to write an outline for your shows. The best shows keep a similar format for every show. Plus, if you have segments on your show, it's easier to plan the content. For example, you may have time set aside for opening monologue, music, various topics, commercial breaks, closing remarks, and your outro.

Set Up Your Shows for the Next Quarter at a Minimum


You'll want to schedule your show themes in advance so that you can invite the right guests on the show. Plus, knowing what the show is about in advance helps you develop the right content, find sponsors, and know what products you want to promote.

Market Your Show


Once you have everything set up and know your launch date, work on getting at least three shows completed for marketing purposes. Start marketing at least six weeks before your launch date so that you can get a good audience for the first three shows. This is going to ensure that your show gets started with good fans.

Have Fun


An important thing to remember about doing a podcast is that your happiness (or not) shows through in your voice. To help, try looking in a mirror when you talk so that you can keep your voice and personality light when appropriate. Have show notes in front of you so you don't have to memorize anything, and just talk and be yourself.

A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts