Developing an event marketing plan is not a simple task. In fact, the organization's work depends on several choices that need to be made with a lot of...

Strategic management becomes an important tool in business management and its success. This implies the implementation of strategic management models,...

A strategy is a basic direction that we want to give to the negotiation, that is, the game plan that we are going to develop. Get to know each one of them...

As a leader or business manager, your role and responsibility are to sow the seeds of success in your team. This implies placing their employees in appropriate...

Have you determined the segmentation of your customers, potential or real? In today's post, we will talk about the target audience, market segmentation...

We have frequently observed that in many places the logic of taking a negotiation as a “zero-sum” game still persists; that is, one party seeks to win...

Negotiating is something we do daily with the people around us, so it is convenient to bring knowledge of this matter to our day to day and make our lives...

One of the problems that small businesses usually have is the lack of customers or the difficulty in getting them. Given this situation, the best option...

If you have a small budget and want to start earning income with your blog, there are some guerrilla marketing strategies that can be very useful and with...

Every business is subject to change, which can be reflected on a day-to-day or long-term basis. In that sense, a business growth strategy will allow you...

As companies begin to grow, responsibilities increase, work is systematized and organized in a better way so that everything flows quickly and smoothly....

If you have not yet heard of business accelerators and incubators, in this post we explain what they are and why they are so important for all those companies...

At present, employee motivation is key to the company's productivity. And that ability to involve workers, motivate and encourage them is the secret of...

It can be especially daunting to see your competitors get more web traffic and more revenue. To plan and execute a profitable inbound marketing strategy,...

The term social entrepreneurship should not be confused as something rigidly established for each of the communities equally, on the contrary, it is variable...