Developing an event marketing plan is not a simple task. In fact, the organization's work depends on several choices that need to be made with a lot of...

On Friday, April 3, the U.S. Bureau of Labor Statistics released its monthly employment situation summary, based on surveys the agency conducted in March....

By Adam Ferrier MAPS Advertisers play on emotions and our desire to be part of the in-group, but contrary to what you might think, they’re not trying...

One of the problems that small businesses usually have is the lack of customers or the difficulty in getting them. Given this situation, the best option...

Strategic management becomes an important tool in business management and its success. This implies the implementation of strategic management models,...

Today, freelancers represent 35% of the United States workforce. In the European Union, the rate is 16.1%. Both figures demonstrate the same global trend:...

It can be especially daunting to see your competitors get more web traffic and more revenue. To plan and execute a profitable inbound marketing strategy,...

Every business is subject to change, which can be reflected on a day-to-day or long-term basis. In that sense, a business growth strategy will allow you...

The stress of COVID-19 on the global economy will expand the market for fintech and accelerate the pace at which it is adopted. By Glenn Vega & German...

As companies begin to grow, responsibilities increase, work is systematized and organized in a better way so that everything flows quickly and smoothly....

At present, employee motivation is key to the company's productivity. And that ability to involve workers, motivate and encourage them is the secret of...

As a leader or business manager, your role and responsibility are to sow the seeds of success in your team. This implies placing their employees in appropriate...

The term social entrepreneurship should not be confused as something rigidly established for each of the communities equally, on the contrary, it is variable...

Have you determined the segmentation of your customers, potential or real? In today's post, we will talk about the target audience, market segmentation...

If you have a small budget and want to start earning income with your blog, there are some guerrilla marketing strategies that can be very useful and with...